Videos and Art Direction
I stepped in as an art director for video and animation content for Honeywell. This included video animation for social media, ads, events as well as executive communications. My video efforts reached internally with Honeywell global leadership and personnel as well externally with customers.
Environmental Experiences
On top of day-to-day marketing collateral design, I also lead the design for many of Honeywell’s trade shows and events. I executed experiences from start to finish that weaved strong messages and bold designs, which helped Honeywell stand out as a top performer among other global brands.
Honeywell Marketing
I designed many types of creative collateral for Honeywell’s global marketing team as their Senior Designer. Creative pieces ranged from digital advertisements to customer experience. My designs helped marketing and sales generate revenue for the company.
Amazon HQ2
In search of their second headquarters, Amazon reached out for RFPs from cities all around the U.S. I was the lead designer for Atlanta’s bid, collaborating with the marketing experts at the Metro Atlanta Chamber and economic developers at the Georgia Department of Economic Development. Together, we worked diligently to showcase the city’s unique offerings through the lens of neighborhoods, transit, careers and culture.
SXSW
ChooseATL, an initiative focused on attracting and retaining next-gen talent in metro Atlanta, has historically hosted an “Atlanta House” at SXSW for the past four years. The mission of the Atlanta House is to increase ChooseATL’s out-of-market presence on a national scale. In 2019, I created the branding for the Atlanta House and social media content with a consistent look, feel and messaging for the brand, conveying to visitors a unique-to-Atlanta storyline. We integrated the region’s unique musical, cultural and artistic history to thread together Atlanta’s image- both in the live activation and for promotional social media graphics that I created.
NFL + New York Stock Exchange
Ahead of the College Football Playoff National Championship in 2018 and Super Bowl LIII in 2019, I designed signage for the NFL’s event at the New York Stock Exchange (NYSE). Together, a contingency of civic, cultural and governmental leaders rang the opening bell to celebrate Atlanta as the host city for these major sporting events. This involved collaboration with NYSE’s digital team to brand their unique digital media boards with my designs and photography.
I also created the College Football Playoff National Championship host committee logo that was featured throughout the city.
Chamber Annual Meeting Events
Senior Leadership Photography
Professional Headshots
Metro Atlanta Chamber’s Annual Meetings focuses on key achievements from the current year and announces new initiatives and goals for the upcoming year. This event gathers investors and notable Atlanta leaders and CEOs such as Arthur M. Blank, Mayor Keisha Lance Bottoms, David Abney, Ed Bastian, Russell Stokes and more. In collaboration with Meptik, a local production company, I created event graphics for venues such as Mercedes Benz Stadium, State Farm Arena and Woodruff Arts Center. These graphics were centerpieces for the events and tied in a consistent brand experience. I also created printed programs, social media posts and motion graphics.
I worked with the senior leadership team at the Metro Atlanta Chamber to create a photo series that would be hung in their office spaces. I interviewed each senior leader individually to highlight the aspects of the city they find comfort. I then traveled around the region to artfully capture each image.
This series, though initially an office beautification effort, became pieces of art that later helped to guide conversations between the leadership team and visitors.
Headshots convey professionalism, tone and personality for every business. I freelance as a photographer to help clients grow their businesses.