This out-of-market campaign was essential for showcasing Atlanta to a broader audience. I designed the entire experience of the Atlanta House from entrance to exit, while painting consistent branding and flow at essential touch points.
The Atlanta House hosted panels and concerts that brought together themes such as careers, community, culture, film, tech, music and talent. I chose to design large banners that enlivened a blank wall. The design features abstract elements that represent the respective theme.
Branding, as always, is very important when it comes to experiential design. The interwoven design elements throughout the space also featured ChooseATL’s logo in strategic places so that photographs would capture the logo.
I created a social media campaign to promote the Atlanta House. Using the event graphics as a framework, I created visually compelling designs that caught people’s attention.
